Top 1688 Sourcing Tips: How to Buy from 1688 China

Buying from 1688 in 2025 is one of the smartest moves for businesses looking to cut product sourcing costs. This Chinese B2B platform, operated by Alibaba Group, offers unmatched wholesale prices and access to millions of suppliers. Whether you’re a dropshipper, Amazon seller, or retail store owner, learning how to buy from 1688 can give your business a significant competitive edge.

You don’t have to speak Chinese or live in China to take full advantage of it. With the right tools, strategies, and this step-by-step guide, anyone—even complete beginners—can successfully buy from 1688 and build a profitable business.

What is 1688.com?

1688.com is a major wholesale and manufacturing platform in China, owned by Alibaba Group. Unlike Alibaba.com, which targets international buyers, 1688 is designed for the Chinese domestic market. But that doesn’t mean international buyers are left out—thousands of savvy entrepreneurs from around the world have cracked the code to source directly from 1688, unlocking lower prices and high-quality goods.

The platform lists everything from fashion, electronics, home goods, tools, raw materials, and industrial products. Think of it as China’s local Amazon for businesses.

Why Is 1688 Cheaper Than Other Platforms?

Here’s why prices are significantly lower on 1688:

• It’s built for domestic trade, so suppliers don’t factor in export fees.
• Fewer middlemen—you’re dealing directly with manufacturers.
• Lower listing and transaction fees compared to global platforms.
• Many sellers don’t offer branding or flashy product listings, keeping costs minimal.

Is 1688 Legit and Safe to Use in 2025?

Yes, 1688 is completely legitimate. But like any marketplace, it has its fair share of unreliable sellers. That’s why it’s important to deal only with verified suppliers and, when possible, use agents or inspection services. The platform itself is backed by Alibaba Group, which adds another layer of credibility.

Still, language barriers and different business practices can lead to misunderstandings. So, doing your homework and following this guide is crucial to avoid costly mistakes.

Why Buy from 1688 in 2025?

Advantages of Using 1688 Over Alibaba or AliExpress

You’ve probably heard of Alibaba and AliExpress—and maybe even used them. But here’s the kicker: 1688 often offers the same products at 30-50% lower prices. Why?

• Direct access to Chinese manufacturers.
• Lower MOQs (Minimum Order Quantities).
• Faster turnaround times and domestic shipping options.
• More product variations and customizations.

If you’re reselling, dropshipping, or running an e-commerce brand, these price differences can significantly improve your profit margins.

What’s New in 2025 for 1688 Buyers?

In 2025, 1688 has rolled out several updates:

• English interface (limited but growing).
• Improved mobile app with translation features.
• Integration with third-party logistics and global shipping agents.
• Better supplier verification badges.

All of this makes it even easier for international buyers to get in on the action without being in China or speaking fluent Mandarin.

Who Should Buy from 1688?

Ideal Buyers and Use Cases

Wondering if 1688 is right for you? Here are the ideal types of buyers:

• Small Business Owners: Need to source inventory at the lowest price.
• Dropshippers: Looking for niche products unavailable on Shopify apps.
• Amazon FBA Sellers: Who want to increase margins by cutting sourcing costs.
• Custom Product Creators: Who need OEM/ODM capabilities from factories.

If you’re tired of overpriced products on AliExpress or Alibaba, 1688 could be your secret weapon.

Dropshipping and Reselling from 1688

While 1688 doesn’t natively support dropshipping, you can make it work with the help of:

• Third-party agents who handle sourcing, packing, and shipping.
• Private warehouses in China to store inventory before dispatch.
• Custom branding directly from suppliers for better resale appeal.

In 2025, using 1688 as a dropshipping supplier can be incredibly profitable—if you set up your workflow right.

Setting Up for 1688 Purchases

Create an Account on 1688

To begin, go to 1688.com and register. You’ll need:

• A valid email or mobile number (Chinese numbers work best, but some agents help with this).
• A strong password.
• Verification through SMS or email.

Many foreign buyers skip account creation and go through agents, which is also perfectly acceptable if you don’t want to hassle with setup.

Language Barriers and How to Overcome Them

Since 1688 is in Chinese, here’s how you can browse and shop effectively:

• Use Google Chrome and enable auto-translate.
• Try DeepL or Youdao for accurate translations.
• Use tools like Alibaba Translate browser extensions for real-time help.

Use of Chrome Extension or Translator Tools

Some handy tools include:

• AliHelper Extension: For price comparison, seller ratings, and tracking.
• Super Browser Translation: Instant translation with one click.
• VPN (if needed): Some areas may restrict site access or translations.

With these tools, shopping on 1688 becomes much easier and more manageable.

How to Navigate 1688 Like a Pro

Searching for Products

Navigating 1688 can feel overwhelming at first, especially if you don’t speak Chinese. The platform isn’t as intuitive as Amazon or AliExpress, but once you get the hang of it, you’ll unlock access to millions of low-cost products. To start, use Google Translate or a similar tool to convert your product name into Simplified Chinese. For example, if you’re searching for “Bluetooth headphones,” translate that to 蓝牙耳机 and paste it into the search bar.

Here are a few search strategies to make your life easier:

• Use image search: Upload a photo of the item you’re looking for. 1688 will find visually similar products.
• Use keywords + material + usage: e.g., “棉质 T恤 男” (cotton t-shirt men).
• Filter by price, MOQ, and seller rating.

You can also sort search results by sales volume, price, or seller type. Start with suppliers that have high ratings, badges, and trade assurance.

Understanding Product Listings

Product listings on 1688 can be a little different from Western marketplaces. Each listing typically includes:

• Product name and brief description (in Chinese)
• Unit price: Often shown as a range, depending on order quantity
• MOQ (Minimum Order Quantity)
• Stock availability
• Supplier’s rating, years in business, and location

You’ll also see icons like “实力商家” (power seller) or “诚信通” (verified member), which help you spot trustworthy suppliers. Scroll down for product details, specs, materials, customization options, and often factory photos.

Take your time to review the images and specs, even if you have to translate the page a few times. It’s the only way to ensure you’re not missing out on important details.

Dealing with MOQ (Minimum Order Quantity)

Most 1688 suppliers operate as wholesalers, which means they set a Minimum Order Quantity (MOQ). This could range from 2 pieces to 500+ units, depending on the product type and supplier.

Here’s how to handle MOQ issues:

• Negotiate: Use a Chinese-speaking agent or message the supplier (use polite, simple Chinese or Google Translate).
• Bundle with other products: Some sellers may allow a mix of items if you reach the total MOQ.
• Use an agent: They often consolidate orders across multiple sellers and reduce MOQ thresholds.

Remember, MOQ isn’t set in stone. Especially in 2025, with increased competition on 1688, many suppliers are more flexible—especially for new customers.

Finding Reliable Suppliers on 1688

Spotting Verified Suppliers

To buy from 1688 safely, identifying legit suppliers is essential. Here’s what to look for:

• 诚信通 (Chengxintong) Badge: A sign that the seller is verified and pays an annual membership fee.
• 金牌供应商 (Gold Supplier): Indicates premium, vetted sellers.
• 工厂直销 (Factory Direct Sales): Shows you’re buying directly from the manufacturer.
• Supplier Age: Look for suppliers who’ve been active for 3+ years.
• Ratings and Reviews: High transaction volume and repeat customer rates are great signs.

Check the supplier’s business license, production capacity, and factory photos if available. Many listings include live chat or messaging options—don’t hesitate to ask for certifications or videos.

Red Flags to Avoid

While 1688 is generally safe, not all suppliers are created equal. Watch out for these warning signs:

• Too-good-to-be-true prices: If one listing is drastically cheaper than all others, it might be a scam.
• Poor communication: Suppliers who don’t respond quickly or clearly may not be reliable.
• No badges or years in business listed: New or unverified sellers can be risky.
• Low or no order history: Lack of transaction data could mean limited credibility.

Pro tip: Always search the company name or product image using reverse image tools to see if it’s stolen from another supplier.

Communicating with Chinese Suppliers

You’ll need to communicate effectively to negotiate pricing, confirm specs, or customize products. Here’s how:

• Use Google Translate or WeChat Translate to send simple, clear messages.
• Start with greetings, introduce yourself, and explain what you’re looking for.
• Ask for PDF catalogs, product specs, or even video walkthroughs.
• Always confirm details like MOQ, lead time, customization options, and shipping method.

Most suppliers will appreciate your effort to communicate clearly—even if it’s via translation apps. If you’re unsure, a sourcing agent can be a huge help here.

Placing Your First Order on 1688

Payment Methods Accepted in 2025

As of 2025, 1688 supports several payment options, but many are only accessible to Chinese residents. Here’s a breakdown:

• Alipay (支付宝): Preferred method for most suppliers. Difficult for international users without a Chinese bank account.
• Bank Transfers: Some sellers accept international bank wires, but this method is slow and less secure.
• Third-Party Agents: The easiest option. Agents buy on your behalf and accept PayPal, Wise, Western Union, or even crypto.
• Credit Card via Agent Platforms: Some agents offer secured payments through their own platforms.

Using an agent is often the most practical way to handle payments, especially if you’re just starting out.

Using Agents to Help You Buy

Sourcing agents make buying from 1688 much easier. Here’s what they do:

• Communicate with suppliers on your behalf.
• Place and consolidate orders.
• Handle quality checks and shipping.
• Provide English support and often offer warehousing services.

Popular agents in 2025 include:

• Basetao
• Superbuy
• Yoybuy
• Cnevpost
• Sugargoo

Most charge a 5-10% service fee, but the time and stress they save you are often worth it.

How to Confirm and Pay for Orders

Once you finalize your product selection, confirm:

• Product specs and total price (including shipping)
• Order quantity and color/model variations
• Shipping address and method
• Delivery timeline

Only proceed to payment after getting all this in writing—preferably on an official invoice or screen capture of the seller’s confirmation. Once payment is made, keep receipts and transaction logs for tracking and dispute resolution if needed.

Shipping and Logistics

Domestic vs International Shipping

1688 sellers generally only ship within China. That’s why you need either:

• A Chinese address (your agent or warehouse),
• Or a freight forwarder who can receive the package and ship it to your country.

Domestic shipping is fast (2-5 days) and cheap. International shipping, however, varies widely in cost and time.

Using Freight Forwarders

Freight forwarders are key to moving goods from China to your doorstep. They receive parcels from 1688 sellers, consolidate them, and ship them overseas.

Popular 1688-compatible forwarders include:

• CNE
• 4PX
• Zhongshan Express
• YC Freight

You can choose from:

• Air Freight (3–10 days, higher cost)
• Sea Freight (15–45 days, cheaper for bulk)
• Express Couriers (DHL, FedEx, UPS for fast delivery)

Always ask for tracking numbers and estimated timelines.

How to Track Your Shipment

Most agents and freight services offer tracking dashboards. You can also use tools like:

• 17Track.net
• Cainiao Global
• ParcelApp
• Ship24

Make sure your shipping method includes insurance and customs clearance. The last thing you want is for your goods to get stuck at customs with no help.

Cost Breakdown When Buying from 1688

Product Price

The first and most obvious cost when buying from 1688 is the product price itself. On 1688, you’ll notice that prices are displayed as a range—for example, ¥5.80–¥9.50—depending on quantity ordered. The more units you buy, the lower the per-unit cost.

Here’s what determines product pricing:

• MOQ (Minimum Order Quantity): Ordering above this threshold gets you the best prices.
• Material and design complexity: Simpler items like basic phone cases cost less than customized electronics.
• Packaging: Default packaging is often plain, but branded/customized options cost extra.

Prices are listed in Chinese Yuan (RMB), so always use a currency converter. In 2025, 1 RMB is roughly equivalent to $0.14 USD, but rates can vary daily.

Before you get excited about low sticker prices, remember that it’s just one part of your total cost.

Agent Fees

If you’re using a sourcing agent (highly recommended for first-time buyers), you’ll pay a service fee. In 2025, most agents charge between 5% and 10% of the total order value. Some premium agents also charge:

• Handling fees
• Packaging fees
• Quality check fees

Let’s say you order $500 worth of products. At a 6% agent fee, you’d pay an additional $30. Some agents offer tiered discounts for larger orders, so it pays to consolidate.

While this adds to your cost, it significantly lowers the risks and hassle, especially when dealing with multiple suppliers or language issues.

Shipping, Customs, and Hidden Costs

Shipping can be a major cost factor. Here’s a breakdown:

• Domestic shipping (within China): ¥8–¥20 depending on distance and weight.
• International shipping: Varies greatly. Express shipping like DHL can be $30–$100 per 10kg. Sea freight is cheaper but slower.
• Customs duties/taxes: These depend on your country. For example, in the U.S., most small packages under $800 may not be taxed, while in Europe, VAT and duties apply over lower thresholds.

Hidden costs to watch for:

• Currency conversion fees
• Bank transfer fees (if not using an agent)
• Storage fees (if using third-party warehouses)

It’s best to ask your agent or freight forwarder for a complete quote, including all possible fees.

Tips and Tricks to Save Money on 1688

Negotiating Prices with Suppliers

One of the biggest benefits of using 1688 is negotiation power. Suppliers are often open to bargaining—especially if you plan to place repeat orders.

Tips for better negotiations:

• Use a Chinese-speaking agent or translate your messages.
• Be respectful and direct—ask for the “bottom price” or a quote for a larger quantity.
• Mention your business intentions (e.g., bulk purchases or resale).
• Bundle orders from the same supplier for better rates.

Remember, you’ll have more leverage if your order exceeds the listed MOQ. Also, building long-term relationships often unlocks exclusive deals and priority service.

Group Buying and Bulk Orders

Some agents and buyers pool orders to reduce MOQ and lower shipping costs. Known as “consolidated sourcing,” this strategy helps small buyers get big discounts.

Platforms and agents that offer group buying include:

• 1688 Agent Apps with bulk buying features
• Facebook or Telegram groups for group sourcing
• WeChat sourcing communities for international resellers

By joining these networks, you not only save money but also stay in the loop about hot products and supplier promotions.

Seasonal Discounts and Sales Events

Like other e-commerce giants, 1688 runs seasonal promotions and mega sales. Watch for:

• 11.11 (Singles Day) – Huge discounts on everything.
• 618 Shopping Festival – Mid-year mega deals in June.
• Chinese New Year Clearance – Factory-direct blowouts before the holidays.
• Back-to-School or Summer Events

Set calendar reminders for these dates, and coordinate with your agent or supplier to catch the best deals. Buying during these windows can save you up to 40% on select categories.

Avoiding Scams and Common Mistakes

Common Pitfalls First-Time Buyers Face

Getting started on 1688 isn’t always smooth. Many first-time buyers make avoidable mistakes that cost them time and money.

Top mistakes to avoid:

• Ordering from sellers without proper verification
• Ignoring product reviews or missing details
• Not confirming the final cost (including shipping and agent fees)
• Sending payment directly to a seller instead of using a verified method or agent
• Ordering without a sample first

Remember, even though you’re excited to get started, it pays to be cautious and do a little extra research.

How to Resolve Disputes on 1688

If something goes wrong, you’ll want to know how to handle it. On 1688, dispute resolution is mainly in Chinese and favors domestic buyers, which is another reason to use an agent.

Here’s what to do:

• Take screenshots of all agreements, chats, and invoices
• Contact the supplier directly first—many are willing to resolve issues amicably.
• Use your agent’s dispute channels—they’ll handle the process and negotiate compensation or refunds.
• Involve 1688 customer service as a last resort (via Alibaba Chat or WeChat)

Also, use trade assurance badges to reduce risk. Products and suppliers with trade protection offer better refund and exchange policies.

Alternatives to 1688 in 2025

Alibaba, Made-in-China, DHGate

If 1688 isn’t a fit for your needs, or if the platform proves too complicated, there are several alternatives to consider:

• Alibaba.com – Ideal for international B2B orders with better English support.
• Made-in-China.com – Offers factory-direct options with English-speaking reps.
• DHGate.com – A mix of retail and wholesale, easier for beginners.

While these platforms offer easier navigation and language support, you’ll often pay more for the same product you can find on 1688. Still, they’re a good fallback if you’re sourcing sensitive or regulated items.

Comparing Prices and Services

Let’s compare based on key factors:

Choose what fits your business model and sourcing goals best.

Real-World Case Studies

A Small Business Buying from 1688

Meet Lisa, a small business owner from Canada. She runs a Shopify store selling custom mugs. After realizing AliExpress prices were eating into her profits, she turned to 1688.

Steps she took:

• Found a reliable agent.
• Ordered a sample for $1.50 per mug (compared to $6 on AliExpress).
• Consolidated 200 units to reduce shipping costs.
• Added branded packaging for an extra $0.20 per item.

End result? She cut costs by 60% and increased her profit margins by 35% within two months.

Dropshipping Success from 1688

John, a dropshipper in the UK, used 1688 to create a niche phone case brand. He worked with an agent to:

• Translate and negotiate with suppliers.
• Brand each case with his logo.
• Ship directly from a warehouse in Shenzhen to customers worldwide.

Despite a slightly longer shipping time, the cost savings were huge—allowing him to offer free shipping and still make solid profits.

Tools and Resources for Buyers

Best Agent Services for 1688

Navigating 1688 without help can be tricky, especially if you’re new to the platform or don’t speak Chinese. That’s where buying agents come in. They streamline the entire process—from finding products and negotiating prices to inspecting quality and managing shipping.

Here are some of the most recommended agent services in 2025:

1. Basetao – Known for reliable communication, low fees, and easy-to-use dashboard.
2. Superbuy – Offers warehousing, image inspection, and consolidation services.
3. Yoybuy – Great for dropshippers with flexible payment and shipping methods.
4. Sugargoo – Specializes in clothing and accessories with a robust English support system.
5. CNE International – Strong logistics partner with a wide network of forwarders and agents.

When choosing an agent, look for:

• Low service fees (5–10%)
• Excellent customer support in your language
• Transparent pricing structure
• Experience with your product niche

Don’t forget to read user reviews on Reddit, Facebook groups, or sourcing communities before settling on an agent.

Useful Websites, Apps, and Extensions

Maximize your 1688 experience with the right tools:

Web Tools:

• 1688.com – Official platform (use in Chrome with translation)
• Alibaba Translate – Browser extension for smoother navigation
• Google Translate – For translating chat messages and product descriptions

Mobile Apps:

• 1688 App (Android/iOS) – Better suited for product discovery, live chat, and tracking
• WeChat – Essential for communicating with suppliers and agents
• AliHelper – Extension for tracking orders, calculating fees, and rating suppliers

Currency and Shipping Calculators:

• XE.com – Currency conversion tool
• 17Track.net – Tracks shipments from all major logistics providers
• ParcelApp – A clean, simple tracking tool with multi-language support

Combining these tools gives you a complete sourcing setup, even without knowing Chinese or being in China.

Conclusion

Buying from 1688 in 2025 is no longer just for insiders or Chinese locals—it’s an open playing field for savvy global entrepreneurs ready to capitalize on ultra-low pricing, direct-from-factory access, and millions of SKUs across every category you can imagine.

By learning how to buy from 1688, using agents smartly, mastering translations, and managing logistics efficiently, even a solo founder or small brand can compete with major resellers and e-commerce giants. The key lies in building relationships, staying organized, and not rushing the process.

Yes, it takes a bit of effort and a learning curve—but once you’re up and running, the savings and control you gain over your supply chain are well worth it. Whether you’re building a Shopify store, Amazon brand, or sourcing for local retail, 1688 can be your secret weapon in 2025.

So go ahead—take that first step. Sign up, research, find an agent, and dive into China’s biggest wholesale goldmine.

FAQs About 1688

1. How do I register on 1688 without a Chinese number?

You can’t register directly on 1688 without a Chinese number. Instead, use a buying agent who can create and manage orders for you. Some agents also offer sub-accounts or order dashboards.

2. Can I buy from 1688 without a business license?

Yes, anyone can buy from 1688 for personal or business use. You don’t need a license, but you do need an agent or local partner for most transactions.

3. Is it cheaper to buy from 1688 through an agent?

Yes, even with a 5–10% agent fee, the prices are still 30–50% lower than AliExpress or Alibaba in many cases. Agents also prevent costly mistakes, so they’re well worth the cost.

4. Does 1688 ship internationally?

Not directly. Most suppliers only offer domestic shipping within China. You’ll need to use a freight forwarder or sourcing agent to get your items delivered internationally.

5. How long does delivery from 1688 take?

Delivery time depends on your shipping method:

• Domestic shipping to warehouse: 2–5 days
• Air freight: 5–12 days internationally
• Sea freight: 15–45 days internationally
• Express couriers (DHL, FedEx): 3–7 days for smaller parcels